WHO · HOW · WHY
Advice should leave an evidence trail.
Three Moves publishes field guides for builders who can ship software faster than they can create reliable demand. Our job is not to make marketing sound effortless. It is to turn a fuzzy commercial question into a small, ethical test with a visible decision at the end.
Who writes and maintains the guides
The Three Moves product team authors and maintains this library. The guidance comes from the same operating model used inside the product: one demand experiment, one proof asset, and one buyer-backed product change at a time.
AI may help organize a draft or challenge its completeness. It is not treated as a source of customer facts. We do not publish invented customers, fabricated outcomes, or synthetic quotes as evidence.
The evidence standard
Every playbook should tell you who to contact, what to ask, what behavior to measure, how long to wait, and what decision the result can support. We separate facts from assumptions and prefer buyer behavior over founder enthusiasm.
- Real replies beat impressions.
- Exact objections beat generic personas.
- Activation and payment beat compliments.
- A declared stop rule beats endless activity.
- An honest zero beats a manufactured win.
How a guide earns an update
We update a guide when the product model changes, a channel rule or platform constraint changes, a recurring founder objection exposes a gap, or a worked example makes the decision clearer. Material updates receive a new visible revision date and sitemap date.
We do not change dates simply to make old content look fresh. If a guide has not materially changed, its revision date stays put.
What these guides will not promise
No channel, script, AI system, or launch checklist can guarantee customers. The useful promise is smaller: a focused market rep, honest measurement, and less unsupported product work. Results depend on the buyer, problem, offer, trust, timing, and execution.