THE BUILDER-TO-MARKETER FIELD MANUAL
Practical guides for vibe coders and indie hackers who have something live, keep retreating into product work, and need a repeatable way to find buyers.
No signup before the result. Every free tool ends with exactly three corrective moves.
Validate the buyer, launch safely, and turn the first real attempts into an evidence-backed product decision.
ONE DAY OUTSIDE THE CODE EDITOR
A one-day validation sprint that tests the buyer, problem, promise, and willingness to act before another feature gets built.
13 minute field guideRead the field guideTHE APP IS LIVE. NOW EARN THE NEXT FEATURE.
A seven-day post-launch plan for turning a finished app into customer conversations, proof, activation, and the next change worth shipping.
15 minute field guideRead the field guideFAST TO BUILD DOES NOT MEAN ENTITLED TO TRUST
A practical trust checklist for vibe-coded apps covering claims, privacy, security evidence, payments, support, onboarding, proof, and honest limitations.
16 minute field guideRead the field guideChoose one repeatable channel, start qualified conversations, and create proof without becoming a full-time creator.
THE ANTI-LAUNCH PLAN
A practical, revenue-first marketing system for vibe coders with a live product and no repeatable distribution habit.
13 minute field guideRead the field guideBORROW DEMAND BEFORE YOU BUILD AN AUDIENCE
A practical SaaS marketing plan for founders with no audience: borrow existing demand, start conversations, capture proof, and build a repeatable channel.
14 minute field guideRead the field guideTEN USERS, NOT TEN THOUSAND IMPRESSIONS
A direct, non-spammy plan for finding ten useful early users before chasing reach, virality, or a giant launch.
14 minute field guideRead the field guideSCRIPTS FOR COMMERCIAL COURAGE
Copyable outreach patterns for first impressions, problem interviews, pilots, follow-ups, and reactivating quiet users.
12 minute swipe fileRead the field guideANSWER THE THREAD. DO NOT CARPET-BOMB THE LINK.
An ethical Reddit marketing playbook for SaaS founders: find high-intent threads, contribute first, disclose clearly, measure useful signals, and avoid spam.
15 minute field guideRead the field guideDEMONSTRATE THE PAIN. DO NOT PERFORM A PERSONAL BRAND.
A practical TikTok, Reels, and Shorts playbook for SaaS founders: choose visual buyer problems, script hooks, demonstrate proof, and measure qualified action.
14 minute field guideRead the field guideDO NOT BUILD A BLOG. BUILD THE BUYER’S DECISION PATH.
A people-first SEO playbook for new SaaS products: map high-intent queries, publish original evidence, build internal paths, and measure qualified outcomes.
16 minute field guideRead the field guideQUIET STRIPE. LOUD BACKLOG.
Diagnose whether a quiet SaaS has a buyer, access, promise, activation, trust, or payment problem—and choose the next test without adding random features.
15 minute diagnostic guideRead the field guideDiagnose conversion, validate the value exchange, and sell a bounded first commitment.
SIGNUPS ARE A CLUE. PAYMENT NEEDS A REASON.
A practical diagnosis for SaaS products getting signups but no paid conversions: segment traffic, define activation, interview non-payers, and test the commitment moment.
16 minute field guideRead the field guidePRICE IS A VALUE TEST, NOT A NUMBER PICKER
A practical SaaS pricing validation process using buyer alternatives, packaging, sales conversations, paid behavior, and explicit decision rules.
15 minute field guideRead the field guideA PILOT IS A TEST WITH A BILL AND AN END DATE
A bounded paid-pilot framework for early SaaS founders: qualify the buyer, define the outcome, price the commitment, measure success, and convert or stop.
15 minute field guideRead the field guideNO TRACKING. NO LOSS LIMIT. NO AD SPEND.
A small-budget paid acquisition framework for SaaS founders: validate tracking, choose one audience and offer, cap the loss, and diagnose clicks through payment.
15 minute field guideRead the field guideKNOWING IS NOT THE BOTTLENECK
Paste your live URL. Get one Revenue move, one Proof move, and one buyer-backed Product move.
Get my free 3 movesThese guides are written from the Three Moves evidence model: buyer behavior before vanity metrics, explicit assumptions, and no invented outcomes.
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