THE CODE EDITOR ALIBI DETECTOR
How much customer truth does your feature backlog owe you?
Calculate whether product work is outrunning buyer contact. Get a Distribution Debt score, the commercial risk, and exactly three corrective moves.
Five honest numbers. Then we decide whether you need another feature—or another conversation.
WHAT THE NUMBER CAN—AND CANNOT—SAY
Useful diagnosis.
Honest limits.
The score weighs three observable behaviors: time since meaningful buyer contact, features shipped relative to buyer conversations, and the share of working time spent on distribution. The 0–100 result is a Three Moves behavioral heuristic—not an industry benchmark or prediction of company success.
- Days since meaningful buyer contact
- Features shipped per buyer conversation
- Build time relative to distribution time
BEFORE YOU TRUST THE SCORE
Method questions.
What is distribution debt?+
Distribution debt is the gap created when product decisions accumulate faster than customer evidence. Like technical debt, it makes future decisions more expensive because more assumptions must be tested at once.
Is a high score always bad?+
It is a warning, not a verdict. A temporary build sprint can be rational when it follows strong buyer evidence. The danger is sustained feature output without conversations, activation evidence, or buying decisions.
Does posting on social media count as distribution?+
Only when it reaches a relevant buyer and creates a measurable next action. Generic posting can still be comfortable marketing-shaped avoidance.